FOR FOUNDERS AND CEOS RUNNING $1M+ BUSINESSES WHOSE BUYERS ARE ON X

You built the business. Let’s build your name.

Your buyers are on X right now, following your competitors and deciding whose judgment they trust. We make sure they find you: five posts a day in your voice, strategic replies daily, and your inbox handled. You do two working sessions a month.

See how it works

A real person reads every application within one business day, and we turn down applications that aren’t a fit.

Over $130 million generated traceable to XOver 10 billion impressions of data

THE RECOGNIZABLE PROBLEM

A strong business. An invisible founder.

Your expertise lives inside meetings, client work, and decisions your market never sees.

Posting happens in bursts. The profile goes quiet. When a potential customer, partner, or hire researches you, the public record does not show how you think or what you know.

First Mention gives that expertise a consistent, credible place to live on X—so the right people can understand your point of view before the first conversation.

FIRST MENTION AUTHORITY

A private X team behind your name.

Strategy, voice capture, writing, editing, approvals, publishing, participation, and reporting—coordinated as one ongoing system.

01

Five original posts every day

An ongoing body of work built from your experience, opinions, and useful lessons.

02

Five strategic replies every day

Relevant participation in the conversations you want your name associated with. Executive: eight strategic replies every day.

03

Public customer replies handled

Responses to incoming public questions and comments using your approved guidance, with sensitive issues passed to your team.

04

Two working sessions each month

Two 30-minute working sessions to capture fresh ideas, stories, and perspective.

05

Senior strategic direction

A monthly review of the content, positioning, and what to improve next.

06

The execution coordinated

Planning, writing, editing, approvals, publishing, and monthly reporting.

Inbox management, qualification, and appointment setting belong to Executive—not Authority.

THE PROCESS

How the engine actually works.

1. Voice capture

  1. Two 30-minute working sessions a month

    We pull out your opinions, stories, and decisions.

  2. Founder Voiceprint

    How you think, your vocabulary, and the phrases you’d never use.

  3. Idea bank

    Every session becomes a backlog of posts and reply angles.

2. Review gates

  1. Voice check

    Does it sound like you? If not, it doesn’t move forward.

  2. Fact check

    Every post is checked against your facts before it goes live.

  3. Your approval

    Final say on your voice and strategy is yours.

3. Daily publishing

  1. Five posts a day

    Scheduled when your buyers are active.

  2. Strategic replies daily

    Five a day on Authority, eight on Executive.

  3. Monthly review

    We see what landed and sharpen what’s next.

Every post passes all three gates before it is published.

REPORTED OUTCOMES

Reported outcomes from the team’s work across industries:

A SaaS founder

From 200 to 20,000 followers in one year, with an additional $150K/month in revenue reported.

A home-service operator

$250K in new maintenance contracts reported.

A private chef

Three clients at $10K/month each.

A legal services firm

Ten new law clients.

Past work never guarantees your numbers. But it tells you the people running your account have done this before, at the level you operate at.

SELECTED EXPERIENCE

Work behind names you know.

Our team’s prior account-management experience includes work involving the brands below.

FC Barcelona
G FUEL
Microsoft 365
Rakuten
Red Bull
Google Gemini
Polymarket
Amazon Music
DeLorean

Shown as prior account-management experience; these brands are not presented as First Mention clients or endorsements.

PRICING

Two ways to put a team behind your name.

AUTHORITY

$5,000/month

or $12,000 upfront for three months

Five posts a day and five strategic replies a day in your voice.

  • Founder voice capture
  • Profile positioning
  • A 90-day strategy
  • A direct relationship with your strategist
  • Concierge access for updates anytime
  • Monthly performance review

EXECUTIVE

$10,000/month

or $24,000 upfront for three months

Everything in Authority, plus:

  • Eight strategic replies a day
  • A Dedicated Content Partner exclusively on your account
  • Inbox and community management
  • Inbound Opportunity Desk: we qualify prospects and book suitable ones onto calls with you
  • Prospect Intelligence Briefs before every meeting
  • A custom lead magnet with a delivery plan
  • Opportunity Radar: partnership, podcast, and media opportunity identification

Which tier fits depends on your situation. That’s what the strategy call is for.

A real person reads every application within one business day, and we turn down applications that aren’t a fit.

INSIDE FIRST MENTION

Get to know the team behind your X.

01

The partnership

What to expect when you work with us

02

A client perspective

Tony’s SaaS story

03

The process

Our four-step personal brand process

04

The opportunity

X and high-ticket clients

05

Engagement

The thinking behind our replies

06

Positioning

What makes an X profile work

07

Your audience

Reaching your ideal customer on X

08

Reporting

How we measure the work

HOW THE PARTNERSHIP WORKS

A clear system. Shared inputs. Managed execution.

01

Position

We define the audience, point of view, profile direction, and subjects your name should become associated with.

You supply: You clarify the business, buyers, and boundaries.

02

Capture expertise

We draw from your existing material and two 30-minute working sessions each month.

You supply: You share source material, current decisions, stories, and opinions.

03

Draft and approve

We turn the source material into original posts and an organized publishing calendar.

You supply: You review drafts and give clear, timely feedback.

04

Publish and participate

We publish approved work, contribute five strategic replies daily (eight on Executive), and cover agreed incoming public replies.

You supply: You flag sensitive topics and keep us informed when the business changes.

05

Review and improve

We report on the work and use the monthly strategy review to sharpen the direction.

You supply: You bring market feedback and approve the next priorities.

Service days, response windows, coverage, and escalation rules are confirmed before work begins.

WHO THIS IS FOR

Built for owners with a proven business and something real to say.

Authority fits owners whose business generates more than $1M annually, whose buyers or professional network use X, and whose expertise is stronger than their current public presence.

You bring the experience, source material, and timely feedback. We build the strategy and run the writing, posting, and relevant engagement.

QUESTIONS

Before you put a team behind your name.

Authority combines strategy, five daily posts, five daily strategic replies, incoming public customer replies, two 30-minute working sessions each month, a monthly strategy review, and coordinated writing, editing, approvals, publishing, and reporting. Public response coverage and volume are agreed before you start.

APPLICATION

Apply to Work With Us

After the application, choose a time for your strategy call.

After you apply, an executive from our team will be calling you shortly to confirm your strategy call. That’s not a salesperson — that’s the person who runs this.

Your expertise is already there.Make it visible.

Apply for a focused strategy call. We will review the people you want to reach, the business goal your presence should support, and whether Authority is the right managed partnership.

One application. One clear next step. No booking is confirmed until you receive the date, time zone, meeting link, and rescheduling details.