ABOUT FIRST MENTION

A studio for the name on the account.

First Mention is a managed X content and engagement partnership for established business owners. Authority helps your expertise become visible to relevant buyers, peers, and partners through founder interviews, daily writing, publishing, and agreed account activity.

Apply now — takes 90 seconds.

DIRECTION

Senior-led strategy.

Senior strategists lead direction and editorial quality across every account. We learn how you think and build the strategy around your business goals and the people you want to reach.

You provide the expertise, source material, and feedback. We handle the research, writing, scheduling, and daily account work inside your package.

Authority includes two private founder interviews each month and a monthly strategy review. Executive adds weekly interviews, inbox management, qualification, appointment setting, and a dedicated account manager.

SELECTED EXPERIENCE

Work behind names you know.

Our team’s prior account-management experience includes work involving the brands below.

FC Barcelona
G FUEL
Microsoft 365
Rakuten
Red Bull
Google Gemini
Polymarket
Amazon Music
DeLorean

Shown as prior account-management experience; these brands are not presented as First Mention clients or endorsements.

HOW WE WORK

Four commitments that shape every account.

Your material, not invented material

Everything we publish starts from your experience, your business, and your point of view. We do not manufacture stories or claims on your behalf.

Approval before publication

You review drafts before they go live. You remain the account owner and keep responsibility for factual claims and sales commitments.

Defined scope, written down

Daily quantities, covered response hours, conversation allowances, and contract terms are agreed in your proposal before anything starts.

Honest reporting

We report on the work delivered and what it produced. We do not promise reach, followers, leads, appointments, or revenue.

Built for people with something real to say.

First Mention works best when your business generates more than $1M annually, has a proven offer, and has buyers or a professional network on X. You can provide useful source material and timely feedback, and you want recognition to support a clear customer, partnership, recruiting, or industry goal.

On the fit call, we'll look at your business, your audience, and the workload you want handled. If the fit is weak, we'll say so.